Three out of ten Swedish men over 50 have clearly insufficient zinc intake. Four out of ten have insufficient selenium intake.
Most multivitamins provide a little of everything. Man 50+ is made from a different starting point: what does the body actually need after 50, and in what amounts does it matter?
Of 11 ingredients, 6 build up reserves the body loses with age. 5 work actively — selenium for the thyroid, boron for bone health, lycopene for the prostate, plus shilajit and fenugreek where research on testosterone-related functions is growing.
Tailored for men fifty plus
Nutritional foundation after 50
Lycopene, boron & shilajit
11 ingredients for heart, bones & energy
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We started from research showing where deficiencies occur with age. Zinc, selenium and magnesium are the minerals most often lacking in men over 50 — a systematic review of 7,203 elderly people in 13 countries showed zinc deficiency in 49 percent of men and selenium deficiency in 37 percent.
Selenium, boron, lycopene, shilajit and fenugreek work actively against specific areas — thyroid, bones, prostate and hormone synthesis. The other six (magnesium, zinc, iron, A, C, folate) build up reserves the body needs daily.
Selenium intake in the Nordic countries is systematically low and studies on elderly Swedes show serum levels around 67 µg/L, well below requirements.
Zinc deficiency increases steadily with age and affects almost half of men over 60.
Four areas that change the most after 50 — supported by ingredients with documented mechanisms.
Lycopene is a fat-soluble carotenoid that accumulates in prostate tissue over 4–8 weeks. Boron at 3 mg/day interacts with calcium and vitamin D metabolism for bone health.
Shilajit's active component — fulvic acid — functions as an electron carrier in cellular energy production (ATP) and binds minerals thanks to its structure. Fenugreek contains saponins and galactomannan which in meta-analyses have been shown to lower blood fats and blood sugar.
Effects on testosterone have been observed in a few studies, but the number of studies is low and the mechanism is believed to occur indirectly — through improved metabolic profile.
A systematic review of 7,203 adults over 60 in 13 Western countries found zinc deficiency in 49% of men and selenium deficiency in 37%. Selenium is incorporated into 25 different selenoproteins that control thyroid, immune system and oxidative protection — The Nordic countries also consistently have lower selenium intake than most of Europe, making supplementation particularly relevant.
Vitamin C and A support the skin's normal function and collagen formation, particularly important during menopause and for the skin's support structures.
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